Advising & Coaching
You don’t need to train your whole team on AI. You need the right people making sharp decisions and pulling everyone else forward.
What’s included
Most AI training fades in a week. This is an ongoing relationship that builds real capability inside your team, starting with the people who’ll carry it forward.
Embedded coaching
Working sessions alongside your team on real problems. Not slides about what’s possible.
Strategic advising
Ongoing guidance for leaders evaluating AI opportunities, vendors, and investments.
Knowledge transfer
Deep dives into systems we’ve built, until your team is confident owning them.
Champion development
Identify and equip the internal advocates who’ll sustain AI capability after we leave.
“Be a force multiplier and create force multipliers. Every team has people others watch and follow. Equip those people to be excellent, and excellence becomes the standard.”

Justin Sisley
Founder, Peppercrest
How it works
From outside help to inside expertise
Diagnosis
We learn how your team works, where AI fits, and who the right starting points are.
Embedded coaching
Hands-on sessions built around your real work. Your people, your tools, your problems.
Expansion
Your initial champions become internal trainers. Capability spreads without us.
At a glance
Measurable impact
The goal isn’t a trained team. It’s a team that trains itself. We equip the right people and get out of the way.
Weeks, not months
From first session to champions running their own workshops
Train the trainers
Internal advocates per engagement, each multiplying capability
Built for
Built for teams ready to own it
Leadership teams
Evaluate AI opportunities and set direction without becoming engineers.
Technical leads
Strong engineers ready to go deep on AI architecture, tooling, and patterns.
Operational teams
The people closest to the work who’ll spot the best opportunities for AI.
Internal champions
The few people who’ll carry AI capability forward long after we leave.
FAQ
Common questions
What to expect from an Advising & Coaching engagement.
Let’s figure out who to start with
Tell us about your team and where the gaps are. We design every engagement from scratch. No off-the-shelf curriculum.
- Tell us about your team and where you want to go
- We’ll recommend a format and scope
- Start with a session designed around your real work
How we work
See our approach and process from strategy to shipped.
Playbooks
Explore our guides and frameworks for teams adopting AI at every level.
Your team doesn’t need another training course
They need the right people making sharp AI decisions and teaching everyone else. Tell us about your team and we’ll figure out where to start.
